Purpose

The most driven entrepreneurs are motivated by a very personal vision. They've often experienced the very lack of things they're setting out to create with their new ventures, whether in their own lives or lives of those close to them.

As entrepreneurs, it is our job to share our mission, vision and values. Before our company becomes a real enterprise, with customers, team and profit, our vision and mission are all we have. But how can we communicate them without understanding which is which?